Amaya Crichton's profile

Kraft Spirits Packaging

Amaya Crichton
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Bottle of Mediterranean Gin under dappled light and glass with slices of oranges
Kraft Spirits
2022
Brand Strategy, Visual Identity & Voice, Packaging Design & Production, Creative Direction, Visual Brand Assets & Photography

Kraft Spirits not only distills and serves its spirits in London, but it treats the city as its own unconventional garden- hence, the brand concept: The Urban Orchard. They source as many ingredients as they can from rooftop apiaries and hyperlocal farms- swapping more exotic, traditional ingredients for London-grown 
from zone 1-6.

Horizontal Pattern of minimalist oranges and lemons
Packaging package design gin bottle design Label label design branding Branding design Branding Identity beverage
Labels for all the different kind of spirits with their pattern
Bottle of White Rum under dappled light
Bottle of zero-waste vodka under dappled light
Changing instagram stories in three different screens
close up of three bottles, Rhubarb gin, Mediterranean Gin & Hoppy Gin
Back & front of business card- Kraft Spirits on one side, The Urban orchard on the other.
Billboard on concrete wall with blurred figure walking past.
Poster on a chair, photo of spirits in a glass to the right
Bottle of London Dry Gin in dappled light with a lemon & rose
Poster in evening sun on a pallet, shadows of glasses against a plain wall
Three bottles, White rum, London dry Gin & Zero waste vodka under dappled light
Three bottles, White rum, London dry Gin & Zero waste vodka under dappled light

Amaya Crichton
Brand Strategy, Naming, Brand Messaging, Content Strategy, Creative Direction, Art Direction, Visual Identity, Logo Design, Packaging Design. Illustrative Work, Photography, Web Design and Development

DESIGNED BY Amaya Crichton
Kraft Spirits Packaging
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Amaya Crichton's profile

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Amaya Crichton's profile
United Kingdom

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user's profile
London College of Communication (LCC)
user's profile
GMD LCC

Kraft Spirits Packaging

Branding for Kraft Spirits that reflects it's treatment of London as it's own unconventional garden- hence, the brand concept: The Urban Orchard. Read More

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